Aura

Aura is the perfect blend of superior formulas and smart prices

Aura is a brand of Naturelle, which was created for professional stylists and sophisticated consumers who have high standards, but don’t want to pay high prices. Naturelle boasts a team of specially trained chemists committed to creating top-quality hair products that can compete with the high-end salon brands. Naturelle has been trusted by industry insiders for 30 years, offering the kind of superior products that cost-conscious, discerning hair aficionados deserve.