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This shampoo with its special Straight-Line Complex delivers gentle sulfate-free cleansing with conditioning, radiance and protection simultaneously. Hair needs to be healthy and strong in order to look and feel beautiful. Alterna Hemp Straight Shampoo with Organics provides the perfect combination of protein and moisture with a boost of re-energizing Certified Organic Botanicals that help strengthen the hair structure and protect from damage and color fade. Create a flawless look with ease. Perfect match for thick, unmanageable hair.